We're in the business of helping brands and agencies solve problems and go to new and better places.
But the fuel that moves brandmachine is what we call “the collective”; a co-operative body of independent talent built on a lean model to deliver more value than a permanent traditional model. We've helped start-ups and multi-billion dollar multi-nationals grow their business with this better solution.
We call this “the 360 collective”. The best and brightest independent and entrepreneurial talent, brought together, to bring the best solution for your needs with greater value delivered. Everything you need. Without the bureaucracy and cost you don't.
With the right coordination, and proven by building and successfully leveraging this model since 2008, clients and agencies get the best talent without the huge overhead of legacy models. Technology brings us together. Not fancy high priced offices and big titles. It's common sense that leverages the way more of the world is now working. And it's the epitome of lean thinking built on collaboration with a better model that creates more value. At the foundation is doing great work and trusting each other. We believe in what Harry Truman said about collaboration still rings truer today than ever. And we look for this in every partner we work with:
“It is amazing what you can accomplish if you do not care who gets the credit”
Kevin is a 20-year marketing and branding veteran with diverse experience. His specialty has been leveraging his comprehensive industry knowledge, combined with creative thinking, to lead special strategic project teams to develop innovative business and brand solutions.
Kevin is the consummate hybrid; equal parts creative thinker, strategist and protagonist. Kevin founded brandmachine in 2008, and later invented Virtual Voice and built the team to launch it. He has held senior automotive marketing leadership positions at major OEM ad agencies. As Senior VP Strategic Planning Director at J Walter Thompson, Kevin helmed many high-level strategic business and brand projects for Ford brands. At Campbell-Ewald, Kevin was Senior VP Account Planning Director and led a task force for the Chevrolet brand that clarified the brand promise and crafted the platform and primary brand themeline,“Built to Last. Built to Love.”
Kevin is an alumnus of Oakland University where he majored in Journalism and Business Administration. He is a co-author of patents in product design, has published thought-leading columns in Ad Age and Automotive News, and has been a regular speaker and presenter at industry conferences.
Cathy brings over 20 years of comprehensive marketing and advertising experience to the brandmachine and has been a key contributor to the development and launch of Virtual Voice. From a consulting perspective she has successfully led projects in planning, strategy, brand positioning and branded content development.
Cathy's career began in the Marketing and Sales organization of Ford Motor Company where she held numerous assignments, both in the field organization and at headquarters. She gained valuable “front line” experience working with car dealers as a zone manager in Ford's retail organization.
Cathy served as Senior Vice President, Director, Branded Content Planning at Team Detroit, Inc. where she helped her clients create innovative, cross-media solutions utilizing: branded content, product integration, strategic alliances and program sponsorships. Cathy also served as Senior Partner, SUV Account Director for the Ford Motor Company stable of SUVs.
Cathy majored in Economics and graduated with honors from Notre Dame; she also has an MBA from the University of Michigan.
As a 20+ year veteran in media and publishing, Tina brings strategic expertise in helping clients navigate the rapidly changing world of digital and social media. In her former role as a Client Partner and Business lead at Facebook, Tina worked with partners like Ford, General Motors and FCA to help them navigate the social media platform's pivot from purely social metrics to business results that drive bottom line performance.
Prior to leading automotive sales and strategy at Facebook, Tina headed both traditional and digital media strategy as well as planning and analytics on the Chrysler Group business at Universal McCann. Earlier in her career, she led sales teams at AOL and Time Inc. where her teams executed standout custom content programs that seamlessly integrated her clients' brands. Tina's experience in social, digital and traditional media has enhanced her ability to collaborate with diverse teams to find creative new approaches that drive results.
There's art and science to the media discipline: communication, sociology, economics, financial planning, research and analytics combined with problem solving, strategic choices and old-fashioned wheeling and dealing.
After 20+ years in the business and responsibility for approximately $3 billion, Kathy understands the translation of business objectives through to the hectic and noisy lifestyles of the American consumer. Whether working across the client spectrum from small, single market retailers to global manufacturers, or spanning the ever-evolving landscape of media options, the key concepts of precisely defined objectives, flawless execution and ROI remain paramount.
Kathy has an unusual background of senior management roles on both the planning and buying sides of media combined with roll-up-the-sleeves, in the trenches execution of network and spot television, radio, print, digital, search, out of home and direct response. Client industry categories include automotive (brand, retail and aftermarket), fast food, consumer packaged goods, public utilities, healthcare – consumer and B2B, home appliances, franchise systems and retail.
Wearing all those hats has built quite a wardrobe, enabling Kathy to instill confidence, navigate the media process and deliver results for clients.
John is an award-winning designer with a BFA from CCS. He has lead design teams at Campbell-Ewald, AGA Studios, and the Detroit Lions. John's resume includes car launches, retail programs, product catalogs, and digital and social brand campaigns. Not to mention he has mastered national print, TV, experiential, and outdoor. Some of John's awards include: Two-time Detroit Grand Prix Poster Contest Winner, CAAN Print Finalist, numerous CADDY and Addy Awards in design and television. His talents can be seen on such accounts as Lincoln, Chevrolet, GM Card, Detroit Lions, Allina Health, LA Tourism, ZipCar, United Shore, Michelob Light, Little Caesars, Lionel, and Coca Cola, to list a few.
Denise has a vast amount of advertising and marketing experience. During her tenure she has lead teams that specialize in Traditional, CRM, Loyalty, Experiential, Social and Digital media. She has thoughtfully developed successful campaigns and strategic solutions for a wide range of brands and categories including Lincoln, Mercedes-Benz, GM, Chrysler Jeep Dodge & Ram, Infiniti, GM Card, Chrysler Financial, GMAC, Ally, Allina Health, Kaiser, Pulte Homes, Dow Building Solutions and many others.
John leads creative content development and works in concert with our agency partners. John brings over twenty years of creative development experience and won the coveted Grand Prix at the Cannes Lions International Advertising Festival for producing the Jeep commercial “Snow Covered.” John has been honored with most every advertising award including numerous Cannes Lions for Jeep, Effies for Jeep, Cadillac, Pontiac and Goodwrench, even an Emmy for a PSA he produced for the Vietnam Monument Commission. John was named to Crain Publishing's list of “40 Under 40” in 1998.
A broadcast television and digital Executive Producer with a wide range of leadership and client experience, John has years of hands-on business and integrated production experience. After holding key leadership roles at leading global advertising agencies like Campbell-Mithun-Esty, FCB, BBDO and Leo Burnett, John helped create start-up agency, “Topolewski,” in 2006.
John's specialty is developing rich content for internet, tablet and episodic television that helps educate consumers and enthusiasts about automobiles and the automotive culture that surrounds us all.
The most innovative thinking isn't worth much if it doesn't create results. Brandmachine thinking has resulted in rich work that move brands and organizations forward. Let us show you.